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What is an
Information Focus?
An
information focus...
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Realizes
that web sites are not pictures to be hung on the wall for artistic value. They are a
means to convey information. |
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Recognizes
that if you don't provide enough information about your product, the customer is unlikely
to buy it. |
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Realizes
that a user's time is valuable and doesn't make him search for hours to find what he is
looking for. If a user can't find what he is looking for on your site easily,
the user will become frustrated, leave your site to find another site, and have a negative
image of your organization. While large companies can get away with having sites that
aren't easy to use because they have "brand recognition", small companies can't
afford to lose customers. |
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Recognizes
that the content is the most important part of the web site. It is the item that makes
people want to return to your site. |
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Believes
that you should not overshadow or obscure your message by other web site elements. Your
message should be the web site's top priority. |
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Recognizes
that people don't come to your site purely to see advertisements. |
Does this mean that an information focus
doesn't care how a site looks?
On the contrary. The way a web site looks is very important. If you have a
web site that looks amateurish or outdated, people will wonder whether you are a serious
company. But on the other hand, having a beautiful looking web site that isn't functional
isn't good either. That's where information focus comes in. |
